| Client: | British American Business Council Los Angeles (BABC LA) |
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| Product/Service: | The British American Business Council Los Angeles is part of the international BABC - the largest transatlantic business and investment organization comprising of 4,000 member companies and 14,000 executives in more than 31 major cities throughout North America and the United Kingdom. |
| BABC LA wanted to create compelling brochure that would communicate the benefits of membership to companies and individuals in the Los Angeles market who are interested in expanding their business through international trade. |
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| Objective: | Present the BABC LA chapter as a dynamic and professional international trade and investment organization dedicated to promoting friendship and commerce by supporting economic growth between the US and UK. |
| Strategy: | Create a brochure for BABC LA that positions, communicates and visually supports the chapters involvement with other international trade organizations, links to government entities, and benefits of membership in this world class organization and chapter. |
| Implementation: | MGSE created a new brochure utilizing detailed information and graphics demonstrating the dynamics of the organization - how its global network serves its Los Angeles members with important links to the UK, Europe and Asia, and how its partnerships with government entities facilitates international trade and investment efforts on behalf of its membership. |
| Results: | The new brochure was embraced throughout the BABC LA chapter as one of the most informative and descriptive collateral pieces ever produced by the organization. |