| Client: | Integrated Solution Design Group (ISD Group) / US |
| Views: | Click for web site |
| Product/Service: | ISD Group works with companies to design and enhance their IT infrastructure by creating an easy-to-use, integrated system that results in increased organizational efficiency and productivity. |
| MGSE evaluated the competition, surveyed IT managers and found the majority of ISD Group’s competitors focused on selling new hardware and software rather than working within the client's existing IT infrastructure. |
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| Objective: | Position the company as having the expertise to deliver customized IT solutions that work within an organization’s existing infrastructure to maximize the value of its initial IT investments. |
| Strategy: | Create a web site with a strategically focused copy platform that positions and communicates the brand imagery and capabilities of ISD Group as the company of choice for organizations looking to maximize the effectiveness of their IT infrastructure. |
| Implementation: | MGSE worked with the ISD Group to create a new web site that dramatically, and graphically, positioned the company as one that focuses on the organization’s business objectives and employee’s needs and develops common sense solutions that work within its IT infrastructure. |
| Results: | ISD Group’s business dramatically increased and has been retained by many of its clients to develop an on-going, customized program for staff training, information tracking and information accessibility. |