News & Views

MGSE provides relevant information for companies and international trade / development organizations that want to learn more about doing business in the US.

It's not what you know about the US market - its what you can do with what you know when deciding about US market entry.

THE US MARKET ENTRY NEWSLETTER

Vol. 1 Issue 1:
US Marketing Insights - Demographics & Trends - California Economy and Sector Trends


Vol. 1 Issue 2:
Co-branding & Licensing - The US Consumer of Tomorrow - Digital Media


Vol. 2 Issue 1:
US Beverage News - Renewable Energy - Media Trends - US Internet Usage


Vol. 2 Issue 2:
Fuel Costs Alter Consumer Habits - Solar Power Turns on Consumers - US Mobile Phone Marketing


ARTICLES

US Market Entry:
Why Barriers to Market Entry are Advantages in Disguise


World Wise:
Top Tips for Working With Americans


Branding:
How to Get Americans to Chase Your Brand


Co-Branding:
US Market Entry: Co-Branding Strategies Are a Matter of Teamwork for UK Companies


USA Lifestyles:
Retail Therapy - The Common Cure for Feeling Good


USA Lifestyles:
Americans Continue Spending by Extracting Wealth from Homes as Savings Rate Falls


USA Lifestyles:
In the US the "Wealth Effect" May Be Gone But Not Forgotten

PRESS RELEASES

November 12, 2007
MGSE releases USA Lifestyles Article on Subprime Crisis: Says Consumer Purchasing Power at Risk


November 10, 2005
MGSE Takes a Humorous Look at Americans: Retail Therapy--The Common Cure for Feeling Good


May 1, 2005
British American Business Council Los Angeles Names MGSE Founder Stephen Esbin to Board of Directors


February 1, 2005
MGSE Pitches Co-Branding as US Market Entry Strategy for UK Companies


September 15, 2004
MGSE Article Counsels UK Business on Branding Issues:
How Branding Gets Americans to Chase Your Brand


June 1, 2004
MGSE Article on US Market Entry
Reveals Why Barriers to Entry are Advantages in Disguise


May 10, 2004
MGSE Presents Perspectives on US Market Entry
at BritishAmerican Business Inc Event in London, England


May 10, 2004
Metzmedia and MGSE Present "E-Commerce Solutions"
at BABC Transatlantic Business Conference in Birmingham, England


May 10, 2004
MGSE Meets Vice President Al Gore
at BABC Transatlantic Business Conference in Birmingham, England.