News & Views MGSE provides relevant information for companies and international trade / development organizations that want to learn more about doing business in the US. It's not what you know about the US market - its what you can do with what you know when deciding about US market entry.

THE US MARKET ENTRY NEWSLETTER Vol. 1 Issue 1: US Marketing Insights - Demographics & Trends - California Economy and Sector Trends Vol. 1 Issue 2: Co-branding & Licensing - The US Consumer of Tomorrow - Digital Media Vol. 2 Issue 1: US Beverage News - Renewable Energy - Media Trends - US Internet Usage Vol. 2 Issue 2: Fuel Costs Alter Consumer Habits - Solar Power Turns on Consumers - US Mobile Phone Marketing ARTICLES US Market Entry: Why Barriers to Market Entry are Advantages in Disguise World Wise: Top Tips for Working With Americans Branding: How to Get Americans to Chase Your Brand Co-Branding: US Market Entry: Co-Branding Strategies Are a Matter of Teamwork for UK Companies USA Lifestyles: Retail Therapy - The Common Cure for Feeling Good USA Lifestyles: Americans Continue Spending by Extracting Wealth from Homes as Savings Rate Falls USA Lifestyles: In the US the "Wealth Effect" May Be Gone But Not Forgotten PRESS RELEASES November 12, 2007 MGSE releases USA Lifestyles Article on Subprime Crisis: Says Consumer Purchasing Power at Risk November 10, 2005 MGSE Takes a Humorous Look at Americans: Retail Therapy--The Common Cure for Feeling Good May 1, 2005 British American Business Council Los Angeles Names MGSE Founder Stephen Esbin to Board of Directors February 1, 2005 MGSE Pitches Co-Branding as US Market Entry Strategy for UK Companies September 15, 2004 MGSE Article Counsels UK Business on Branding Issues: How Branding Gets Americans to Chase Your Brand June 1, 2004 MGSE Article on US Market Entry Reveals Why Barriers to Entry are Advantages in Disguise May 10, 2004 MGSE Presents Perspectives on US Market Entry at BritishAmerican Business Inc Event in London, England May 10, 2004 Metzmedia and MGSE Present "E-Commerce Solutions" at BABC Transatlantic Business Conference in Birmingham, England May 10, 2004 MGSE Meets Vice President Al Gore at BABC Transatlantic Business Conference in Birmingham, England.