| Client: | Renaissance Barn Company / UK
(MGSE worked with its UK alliance partner Metzmedia) |
| Views: | Click for web site
Click for work samples |
| Product/Service: | Company offers authentic 17th and 18th century European barns and accessories (original bricks, tiles, slates and timbers) for sale in the US. |
| MGSE evaluated the US market entry opportunity for the company. The building and remodeling boom in the US revealed a market niche for the company and its unique product offerings. |
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| Objective: | Introduce the company's product to the US in a stylish manner which communicates authenticity and originality of use for residential and commercial applications. |
| Strategy: | Create a web site featuring impactful graphic displays and detailed product information for the company's barns and accessories.
Develop a marketing, advertising, and communications effort to generate interest among the target audiences (contractors, architects, interior designers, real estate developers and consumers) and direct them to the web site. |
| Implementation: | MGSE, in collaboration with Metzmedia, executed a targeted trade and consumer advertising campaign supported by public relations to create awareness and direct the audience(s) to the web site and generate inquiries. |
| Results: | The marketing campaign generated thousands of hits on the web site and generated a quality data base of 500+ US contractors, architects, interior designers, real estate developers and consumers.
In addition to US editorial coverage, our public relations efforts resulted in The Daily Telegraph running a lead story on the Renaissance Barn Company's US market entry which was valued at over $25,000 (£15,000) in media coverage. |